{"id":1312,"date":"2025-05-22T11:35:57","date_gmt":"2025-05-22T09:35:57","guid":{"rendered":"https:\/\/safari-lowtech-innovation.de\/?p=1312"},"modified":"2025-05-22T11:35:57","modified_gmt":"2025-05-22T09:35:57","slug":"investorenmodell","status":"publish","type":"post","link":"https:\/\/safari-lowtech-innovation.de\/?p=1312","title":{"rendered":"Investorenmodell"},"content":{"rendered":"\n<p><strong>Investment-Pr\u00e4sentation: Garden Tales Franchise &amp; Plattformmodell<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Folie 1: Titel<\/h3>\n\n\n\n<p><strong>Garden Tales<\/strong><br><em>Investieren in eine neue Art der Gartenwirtschaft<\/em><br>Franchise \u2013 Technologie \u2013 Medienplattform<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Folie 2: Problem &amp; Marktchance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wachsende Nachfrage nach nachhaltiger, automatisierter Gartenpflege<\/li>\n\n\n\n<li>Hoher Wunsch nach regionaler Versorgung, \u00e4sthetischer Selbstversorgung, Bildung &amp; Biodiversit\u00e4t<\/li>\n\n\n\n<li>Fehlende professionelle Plattform f\u00fcr vernetzte smarte Gartenservices<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Folie 3: Unsere L\u00f6sung<\/h3>\n\n\n\n<p><strong>Garden Tales<\/strong> kombiniert:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatisierte FarmBots<\/li>\n\n\n\n<li>Lokale Pflegepartner:innen im Franchise<\/li>\n\n\n\n<li>Mediale Aufbereitung &amp; Monetarisierung via Garden-Tales-Format (YouTube, TV, Edutainment)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Folie 4: Ertragsmodell (Zentrale)<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Quelle<\/th><th>Beschreibung<\/th><th>Skalierbarkeit<\/th><\/tr><\/thead><tbody><tr><td><strong>Systemverkauf<\/strong><\/td><td>Verkauf von FarmBot-Systemen, Tunneln, Solarsets mit Marge (25\u201330 %)<\/td><td>Hoch<\/td><\/tr><tr><td><strong>Systemgeb\u00fchr<\/strong><\/td><td>10 % Umsatz der Franchisebetriebe<\/td><td>Wiederkehrend<\/td><\/tr><tr><td><strong>Marketingpool<\/strong><\/td><td>5 % Werbeumlage, davon 50 % Deckungsbeitrag f\u00fcr Zentrale<\/td><td>Hebel f\u00fcr Wachstum<\/td><\/tr><tr><td><strong>Werbeeinnahmen<\/strong><\/td><td>&#8222;Garden Tales&#8220; Monetarisierung (AdSense, Sponsoring, Lizenzen)<\/td><td>Exponentiell mit Reichweite<\/td><\/tr><tr><td><strong>Schulungen &amp; Lizenzen<\/strong><\/td><td>f\u00fcr Schulen, Bildungsakteure<\/td><td>Impact + Nebenerl\u00f6s<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Folie 5: Franchise-Basisannahmen<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Franchisebetrieb: 60.000 \u20ac Jahresumsatz<\/li>\n\n\n\n<li>Marketinggeb\u00fchr: 3.000 \u20ac (5 %)<\/li>\n\n\n\n<li>Systemfee: 6.000 \u20ac (10 %)<\/li>\n\n\n\n<li>Zentrale erwirtschaftet ~ 4.500 \u20ac Rohertrag\/Betrieb p.a.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Folie 6: Skalierungsszenarien (Zentraleinnahmen)<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Partnerbetriebe<\/th><th>Umsatz gesamt<\/th><th>Zentraleinnahmen (exkl. Werbung)<\/th><\/tr><\/thead><tbody><tr><td>30<\/td><td>1,8 Mio \u20ac<\/td><td>ca. 135.000 \u20ac<\/td><\/tr><tr><td>150<\/td><td>9,0 Mio \u20ac<\/td><td>ca. 675.000 \u20ac<\/td><\/tr><tr><td>500<\/td><td>30 Mio \u20ac<\/td><td>ca. 2,25 Mio \u20ac<\/td><\/tr><tr><td>1.000<\/td><td>60 Mio \u20ac<\/td><td>ca. 4,5 Mio \u20ac<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Werbeeinnahmen zus\u00e4tzlich skalierbar bis +1,5 Mio \u20ac p.a. bei 1.000 Betrieben<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Folie 7: Break-Even-Analyse<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Break-even der Zentrale: ca. 120 Franchisebetriebe<\/li>\n\n\n\n<li>Ab 150 Partnern: klarer Gewinnbereich<\/li>\n\n\n\n<li>Ab 500 Partnern: attraktives EBITDA > 1 Mio \u20ac<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Folie 8: Kapitalbedarf &amp; Einsatz<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Initialbedarf: 800.000 \u20ac\n<ul class=\"wp-block-list\">\n<li>Produktentwicklung &amp; Lageraufbau<\/li>\n\n\n\n<li>Aufbau Content- &amp; Cloudplattform<\/li>\n\n\n\n<li>Franchisegewinnung, Schulung, TV-Pilot<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>ROI-Ziel: Break-even in 24 Monaten bei mittlerem Wachstumspfad<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Folie 9: Vision<\/h3>\n\n\n\n<p>Eine neue Form von Landwirtschaft &amp; Kommunikation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Natur &amp; Technik \u2665 Medien &amp; Bildung<\/li>\n\n\n\n<li>Regional &amp; digital<\/li>\n\n\n\n<li>Sichtbar, skalierbar, erz\u00e4hlbar<\/li>\n<\/ul>\n\n\n\n<p><strong>Garden Tales<\/strong>: Wo G\u00e4rten Geschichten erz\u00e4hlen.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Folie 10: Kontakt<\/h3>\n\n\n\n<p><strong>Garden Tales Systems GmbH<\/strong><br>Kontakt: <a href=\"mailto:investor@gardentales.tv\">investor@gardentales.tv<\/a><br><a href=\"http:\/\/www.gardentales.tv\/\">www.gardentales.tv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investment-Pr\u00e4sentation: Garden Tales Franchise &amp; Plattformmodell Folie 1: Titel Garden TalesInvestieren in eine neue Art der GartenwirtschaftFranchise \u2013 Technologie \u2013 Medienplattform Folie 2: Problem &amp; Marktchance Folie 3: Unsere L\u00f6sung Garden Tales kombiniert: Folie 4: Ertragsmodell (Zentrale) Quelle Beschreibung Skalierbarkeit Systemverkauf Verkauf von FarmBot-Systemen, Tunneln, Solarsets mit Marge (25\u201330 %) Hoch Systemgeb\u00fchr 10 % Umsatz der Franchisebetriebe Wiederkehrend Marketingpool 5 % Werbeumlage, davon 50 % Deckungsbeitrag f\u00fcr&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1312","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/safari-lowtech-innovation.de\/index.php?rest_route=\/wp\/v2\/posts\/1312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/safari-lowtech-innovation.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/safari-lowtech-innovation.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/safari-lowtech-innovation.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/safari-lowtech-innovation.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1312"}],"version-history":[{"count":1,"href":"https:\/\/safari-lowtech-innovation.de\/index.php?rest_route=\/wp\/v2\/posts\/1312\/revisions"}],"predecessor-version":[{"id":1313,"href":"https:\/\/safari-lowtech-innovation.de\/index.php?rest_route=\/wp\/v2\/posts\/1312\/revisions\/1313"}],"wp:attachment":[{"href":"https:\/\/safari-lowtech-innovation.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/safari-lowtech-innovation.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/safari-lowtech-innovation.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}